Pinkathon Day is a fitness movement started to encourage people to make running or any kind of fitness activity part of their lives. It is driven by women.
The message of Pinkathon is clear. Women, we need you. Your families need you, and not just your children, but your society, your country needs you. In the words of Bishop Tutu and countless wise men before and since, “If we are going to see real development in the world then our best investment is WOMEN!”
The need of this hour and this time, is for women to come together as a community to drive positivity in progress and good health for all, starting with THEMSELVES! In a country like ours, with a culture that has no tradition of sports for all, or exercise or of healthy lifestyle practices, change is needed and women are the key to that change.
Using COMMUNITY RUNNING as a tool, the Pinkathon and it’s Ambassadors have empowered and enabled thousands of women across India to bring positive change into their lives. By understanding that by PRIORITISING a little bit of time for themselves every day they can bring about change in physical, mental and emotional wellbeing. Change in understanding the value they bring to their families and society, and respecting that value. Bringing change to the future of their families by INSPIRING BY EXAMPLE. Bringing the concept of health into every aspect of their lives. Making physical, mental and emotional health the driving force of every decision.
In the last 7 years, Ambassadors of Pinkathon have been relentless and unflagging in their efforts to spread this message and build this community from the ground up, in each and every household. Each Ambassador is tasked with starting a running group especially for women, around their place of residence, and dedicating at least one hour per week to a meet up and run session.
In the eight cities of Pinkathon, Ambassadors are doing their bit. It is time to spread the word as far and wide as possible.
IT IS TIME FOR PINKATHON DAY 2019!
The Pinkathon community has been growing year on year and last year on October 21st, we took a pledge to take Pinkathon to as many towns and cities of India as possible, with the help of our Ambassadors. The event was a great success and we saw more than 50 cities and 6 countries participating with a total participation of more than 10500 people. We are all set to take Pinkathon Day a notch higher with its 2nd edition which is scheduled for 20th October 2019 and this time we are looking at having more than 200 locations across 80 Indian cities and close to 10 countries participating.
Starting this October 20th, and at least on this one day each year, women AND THEIR FAMILIES in more and more cities across India and the world will run together under the banner of Pinkathon. People across the country are invited to nominate themselves as Ambassadors, register their cities, and call for participation. The target this year is 200 cities.
The time is NOW, the cause is YOU, and together, we will do more!